tag:blogger.com,1999:blog-38608878432681056222024-02-19T08:08:28.375-08:00YASIV Bloganvakahttp://www.blogger.com/profile/05286105082927535514noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-3860887843268105622.post-48826816970827115702016-04-13T02:22:00.000-07:002016-04-13T09:11:13.691-07:00Storytelling with Data - Graph Analysis<style>
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<div id=telling-sgories-with-data-post><div class=separator style="clear: both; text-align: center"><a href="http://www.amazon.com/Data-Science-Scratch-Principles-Python/dp/149190142X?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=149190142X"><img border=0 class="product-image small" src=https://images-na.ssl-images-amazon.com/images/I/51Cf7c2AlpL.jpg></a><a href="http://www.amazon.com/Storytelling-Data-Visualization-Business-Professionals/dp/1119002257?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1119002257"><img border=0 class=product-image src=https://images-na.ssl-images-amazon.com/images/I/416HXZyG8AL.jpg></a><a href="http://www.amazon.com/Information-Dashboard-Design-At-Glance/dp/1938377001?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1938377001"><img border=0 class="product-image small" src=https://images-na.ssl-images-amazon.com/images/I/41nMRjQpMEL.jpg></a></div><p><a href="http://www.amazon.com/Storytelling-Data-Visualization-Business-Professionals/dp/1119002257?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1119002257">Storytelling with Data</a> was a surprise for me. Working on YASIV I often find myself testing it with the same test queries. I've been using "data visualization" as a test query for couple years, and the graph landscape didn't change too much.</p><p>Not until recently. The "Storytelling with Data" appeared on this search, and took top ranks on multiple scores:<ul><li><b>Popularity</b> - this score shows how many other books list "Storytelling with Data" among their "Customers also bought" list.</li><li><b>PageRank</b> - this score shows probability that a reader will open "Storytelling with Data" if she randomly walks from one "also bought" book to another (assuming she only explores a graph below).</li></ul></p><p>I'm currently half way through the book and deeply enjoy it. I'll let you decide whether you like this book or not yourself.</p><p>Today I just wanted to share YASIV's graph of this book, analyze major clusters and see if we can find any opportunities for new books. Let's go!</p><p>Here is a snapshot of "Storytelling with Data" book graph (April 2016):</p><div class=yasiv-logo><a href="http://www.yasiv.com/#/Search?q=storytelling%20with%20data&category=Books&lang=US">YASIV</a></div><iframe src=https://s3-us-west-2.amazonaws.com/yasiv-blog-data/story_telling.svg width=100% height=300px frameborder=0 class=scroll-shield></iframe><p>As usual, a link between two products <span class=code>A → B</span> means that customers who bought <span class=code>A</span> also bought <span class=code>B</span>.</p><div class="row center"><a href="http://www.amazon.com/Storytelling-Data-Visualization-Business-Professionals/dp/1119002257?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1119002257"><img src=https://images-na.ssl-images-amazon.com/images/I/416HXZyG8AL._SL160_.jpg></a><div class=arrow>→</div><a href="http://www.amazon.com/Information-Dashboard-Design-At-Glance/dp/1938377001?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1938377001"><img src=https://images-na.ssl-images-amazon.com/images/I/41nMRjQpMEL._SL160_.jpg></a></div><div class="row center secondary"><div>Customers who bought <a href="http://www.amazon.com/Storytelling-Data-Visualization-Business-Professionals/dp/1119002257?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1119002257">Storytelling with Data</a> also bought <a href="http://www.amazon.com/Information-Dashboard-Design-At-Glance/dp/1938377001?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1938377001">Information Dashboard Design</a></div></div><p>While the graph above shows all product images, it is very hard to see existing clusters behind images. The "Storytelling with Data" describes this problem as a "lack of clear contrast". Let's fix it by temporary replacing product images with circles, and assign color for each cluster:</p><iframe src=https://s3-us-west-2.amazonaws.com/yasiv-blog-data/story_telling_clusters.svg width=100% height=300px frameborder=0 class=scroll-shield></iframe><div class="row center"><span class=secondary>Now we can see clusters much better</span></div><p>What follows is my interpretation of major clusters.</p><h2 style="color: rgb(241, 103, 69)">Data Visualization</h2><div style="border-left: 3px solid rgb(241, 103, 69); padding-left: 15px"><div class=highlights-container><a href="http://www.amazon.com/dp/1119002257/?tag=wwwyasivcom-20" class=title>Storytelling with Data: A Data Visualization Guide for Business Professionals</a><div class=image-container><a href="http://www.amazon.com/dp/1119002257/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/41M8UKaaO1L.jpg></a></div><div class=list><div class="item active">“Exploratory analysis is what you do to understand the data and figure out what might be noteworthy or interesting to highlight to others.”</div><div class=item>“In general, those communicating with data need to take a more confident stance when it comes to making specific observations and recommendations based on their analysis.”</div><div class=item>“Concentrate on the pearls, the information your audience needs to know.”</div><div class=item>“What would a successful outcome look like? If you only had a limited amount of time or a single sentence to tell your audience what they need to know, what would you say?”</div><div class=item>“It must articulate your unique point of view; It must convey what’s at stake; and It must be a complete sentence.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/0470944889/?tag=wwwyasivcom-20" class=title>Visualize This: The FlowingData Guide to Design, Visualization, and Statistics</a><div class=image-container><a href="http://www.amazon.com/dp/0470944889/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/511lwSnx7IL.jpg></a></div><div class=list><div class="item active">“Approach visualization as if you were telling a story. What kind of story are you trying to tell? Is it a report, or is it a novel? Do you want to convince people that action is necessary?”</div><div class=item>“you should always be on the lookout for these two things whatever your graphic is for: patterns and relationships.”</div><div class=item>“Data-checking and verification is one of the most important—if not the most important—part of graph design.”</div><div class=item>“So it’s not just about the data that makes for interesting chatter. It’s how you present it and design it that can help people remember.”</div><div class=item>“Think character development. Every data point has a story behind it in the same way that every character in a book has a past, present, and future. There are interactions and relationships between those data points. It’s up to you to find them. Of course, before expert storytellers write novels, they must first learn to construct sentences.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/0321934075/?tag=wwwyasivcom-20" class=title>The Truthful Art: Data, Charts, and Maps for Communication</a><div class=image-container><a href="http://www.amazon.com/dp/0321934075/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/517f-YOaK4L.jpg></a></div><div class=list><div class="item active">“The purpose of infographics and data visualizations is to enlighten people—not to entertain them, not to sell them products, services, or ideas, but to inform them”</div><div class=item>“Good design isn’t about embellishment but about structuring information to enable understanding.”</div><div class=item>“A data visualization is a display of data designed to enable analysis, exploration, and discovery”</div><div class=item>“When you design a graphic to explain something, getting the information right comes first.”</div><div class=item>“In candid communication, you begin with the information, and then you thoroughly analyze it to discover the messages worth spreading are”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div></div><h2 style="color: rgba(255, 198, 93, 1)">Data Science for Business</h2><div style="border-left: 3px solid rgba(255, 198, 93, 1); padding-left: 15px"><div class=highlights-container><a href="http://www.amazon.com/dp/111866146X/?tag=wwwyasivcom-20" class=title>Data Smart: Using Data Science to Transform Information into Insight</a><div class=image-container><a href="http://www.amazon.com/dp/111866146X/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51V645mGcSL.jpg></a></div><div class=list><div class="item active">“Data science is the transformation of data using mathematics and statistics into valuable insights, decisions, and products.”</div><div class=item>“Cluster analysis is the practice of gathering up a bunch of objects and separating them into groups of similar objects.”</div><div class=item>“If you define big data as turning transactional business data into decisions and insight using cutting-edge analytics (regardless of where that data is stored), then yes, this is a book about big data.”</div><div class=item>“clustering is called exploratory data mining, because these clustering techniques help tease out relationships in large datasets that are too hard to identify with an eyeball.”</div><div class=item>“Cluster analysis with k-means, as you'll soon see, is part math, part story-telling. But its intuitive simplicity is part of the attraction.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/1449361323/?tag=wwwyasivcom-20" class=title>Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking</a><div class=image-container><a href="http://www.amazon.com/dp/1449361323/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51sgn7VXsIL.jpg></a></div><div class=list><div class="item active">“Classification, regression, and causal modeling generally are solved with supervised methods. Similarity matching, link prediction, and data reduction could be either. Clustering, co-occurrence grouping, and profiling generally are unsupervised.”</div><div class=item>“Extracting useful knowledge from data to solve business problems can be treated systematically by following a process with reasonably well-defined stages.”</div><div class=item>“Formulating data mining solutions and evaluating the results involves thinking carefully about the context in which they will be used.”</div><div class=item>“Data-driven decision-making (DDD) refers to the practice of basing decisions on the analysis of data, rather than purely on intuition.”</div><div class=item>“data, and the capability to extract useful knowledge from data, should be regarded as key strategic assets.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/1449358659/?tag=wwwyasivcom-20" class=title>Doing Data Science: Straight Talk from the Frontline</a><div class=image-container><a href="http://www.amazon.com/dp/1449358659/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51uIt3ePNUL.jpg></a></div><div class=list><div class="item active">“statistical inference is the discipline that concerns itself with the development of procedures, methods, and theorems that allow us to extract meaning and information from data that has been generated by stochastic (random) processes.”</div><div class=item>“Overfitting is the term used to mean that you used a dataset to estimate the parameters of your model, but your model isn’t that good at capturing reality beyond your sampled data.”</div><div class=item>“Data science is the civil engineering of data. Its acolytes possess a practical knowledge of tools and materials, coupled with a theoretical understanding of what’s possible.”</div><div class=item>“There are important reasons anyone working with data should do EDA. Namely, to gain intuition about the data; to make comparisons between distributions; for sanity checking (making sure the data is on the scale you expect, in the format you thought it should be); to find out where data is missing or if there are outliers; and to summarize the data.”</div><div class=item>“Once we datafy things, we can transform their purpose and turn the information into new forms of value.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div></div><h2 style="color: rgba(241, 103, 69, 0.7)">Presentations</h2><div style="border-left: 3px solid rgba(241, 103, 69, 0.7); padding-left: 15px"><div class=highlights-container><a href="http://www.amazon.com/dp/0470632011/?tag=wwwyasivcom-20" class=title>Resonate: Present Visual Stories that Transform Audiences</a><div class=image-container><a href="http://www.amazon.com/dp/0470632011/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51V0L%2Bq8pdL.jpg></a></div><div class=list><div class="item active">“there must be some kind of conflict or imbalance perceived by the audience that your presentation resolves.”</div><div class=item>“Creating desire in the audience and then showing how your ideas fill that desire moves people to adopt your perspective. This is the heart of a story.”</div><div class=item>“You must show how your idea contrasts with existing expectations, beliefs, feelings, or attitudes if you want to gain the audience’s rapt attention.”</div><div class=item>“Identify opportunities for contrast and then create fascination and passion around these contrasts.”</div><div class=item>“You are not the hero who will save the audience; the audience is your hero.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/1422187101/?tag=wwwyasivcom-20" class=title>HBR Guide to Persuasive Presentations (HBR Guide Series)</a><div class=image-container><a href="http://www.amazon.com/dp/1422187101/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/415hsz-pesL.jpg></a></div><div class=list><div class="item active">“Before you begin writing your presentation, map out that transformation—where your audience is starting, and where you want people to end up.”</div><div class=item>“The people in your audience came to see what you can do for them, not what they must do for you. So look at the audience as the “hero” of your idea—and yourself as the mentor who helps people see themselves in that role so they’ll want to get behind your idea and propel it forward.”</div><div class=item>“People don’t fall asleep during conversations, but they often do during presentations—and that’s because many presentations don’t feel conversational.”</div><div class=item>“Pick the one type of person in the room with the most influence, and write your presentation as if just to that subgroup.”</div><div class=item>“Give the hero a special gift: Give people insights that will improve their lives.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/1101980168/?tag=wwwyasivcom-20" class=title>Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols</a><div class=image-container><a href="http://www.amazon.com/dp/1101980168/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/5115HTe6C1L.jpg></a></div><div class=list><div class="item active">“five stages that every venture contains: Dream, Leap, Fight, Climb, and Arrive.”</div><div class=item>“Controlling, framing, and conveying the narrative of your venture is the torchbearer’s primary role. To motivate travelers, you’ll need a torchbearer’s communication toolkit: You will deliver speeches, tell stories, hold ceremonies, and use symbols to ease transitions and keep up spirits.”</div><div class=item>“They are the ones who can make your dream a reality, but only if it becomes their dream, too.”</div><div class=item>“A healthy organization should be in constant motion, always embracing and adapting to a new future.”</div><div class=item>“Smart leaders who shoot from the hip instead of planning their communications for an important meeting can end up wreaking havoc because they didn’t consider how others would react to their words.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div></div><h3>Ideas for new books</h3><p>There are two clusters on this graph, separated by a chasm:</p><div class=yasiv-logo><a href="http://www.yasiv.com/#/Search?q=storytelling%20with%20data&category=Books&lang=US">YASIV</a></div><iframe src=https://s3-us-west-2.amazonaws.com/yasiv-blog-data/story_telling.svg width=100% height=300px frameborder=0 class=scroll-shield></iframe><div class="row center"><span class=secondary>Top Left <code>[ ... chasm ... ]</code> Bottom right</span></div><p>In the top left corner we have books about programming and data science. Bottom right is taken by classic works of <a href="http://www.amazon.com/Edward-R.-Tufte/e/B000APET3Y/?tag=wwwyasivcom-20">Edward R. Tufte</a></p><p></p><div class="row center"><a href="http://www.amazon.com/Envisioning-Information-Edward-R-Tufte/dp/0961392118?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0961392118"><img src=https://images-na.ssl-images-amazon.com/images/I/41GISA%2BkrYL._SL160_.jpg></a><div class=arrow>+</div><a href="http://www.amazon.com/Python-Data-Analysis-Wrangling-IPython/dp/1449319793?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1449319793"><img src=https://images-na.ssl-images-amazon.com/images/I/51pdHKOnBpL._SL160_.jpg></a><div class=arrow>=</div><div class=arrow>?</div></div><p></p><p>These books are clearly from two different areas - no wonder there is no short path between them. However, I often wonder - what would be a programmers oriented book, that takes main principles of <a href="http://www.amazon.com/Envisioning-Information-Edward-R-Tufte/dp/0961392118?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0961392118">Envisioning Information</a> and translates them into a modern programming language (JavaScript/Python)?</p><p>Or, maybe a book about how to explain complex software projects by visual means? Oh I would love that book! Can you write a book like this? Please?</p><h3>Thanks!</h3>Thank you very much for joining me on this journey today! I hope you have enjoyed it. Please <a href="http://www.yasiv.com/#/Search?q=storytelling%20with%20data&category=Books&lang=US">explore the graph yourself</a> and <a href=http://blog.yasiv.com/p/contact.html>let me know</a> what discoveries you'll make. Good luck!</div>
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</script>anvakahttp://www.blogger.com/profile/05286105082927535514noreply@blogger.com0tag:blogger.com,1999:blog-3860887843268105622.post-15121206590687674042016-04-10T12:45:00.000-07:002016-04-12T00:24:28.083-07:00Lean Startup Books Overview<style>
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<div id=lean-startup-post><div class=separator style="clear: both; text-align: center"><a href="http://www.amazon.com/The-Startup-Owners-Manual-Step-By-Step/dp/0984999302?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0984999302"><img border=0 class="product-image small" src=https://images-na.ssl-images-amazon.com/images/I/51L7EwwlkbL.jpg></a><a href="http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0307887898"><img border=0 class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51vN15YCJyL.jpg></a><a href="http://www.amazon.com/The-Innovators-Dilemma-Revolutionary-Business/dp/0062060244?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0062060244"><img border=0 class="product-image small" src=https://images-na.ssl-images-amazon.com/images/I/41lZYsjj6dL.jpg></a></div><p>Dear Reader,</p><p>I want to share with you how to use YASIV to see what's almost impossible to see otherwise. We will look into hidden structure behind a single book and explore opportunities for new books.</p><p>Today our journey starts from <a href="http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0307887898">The Lean Startup</a> - the book that inspired me to build YASIV several years ago.</p><p>Here is how "The Lean Startup" book graph looks today (April 2016):</p><div class=yasiv-logo><a href="http://www.yasiv.com/#/Search?q=lean%20startup&category=Books&lang=US">YASIV</a></div><iframe src=https://s3-us-west-2.amazonaws.com/yasiv-blog-data/lean_startup.svg width=100% height=300px frameborder=0 class=scroll-shield></iframe><p>A link between two products <span class=code>A → B</span> means that customers who bought <span class=code>A</span> also bought <span class=code>B</span> (according to Amazon's API).</p><div class="row center"><a href="http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0307887898"><img src=https://images-na.ssl-images-amazon.com/images/I/51vN15YCJyL._SL160_.jpg></a><div class=arrow>→</div><a href="http://www.amazon.com/The-Innovators-Dilemma-Revolutionary-Business/dp/0062060244?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0062060244"><img src=https://images-na.ssl-images-amazon.com/images/I/41lZYsjj6dL._SL160_.jpg></a></div><div class="row center secondary"><div>Customers who bought <a href="http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0307887898">The Lean Startup</a> also bought <a href="http://www.amazon.com/The-Innovators-Dilemma-Revolutionary-Business/dp/0062060244?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0062060244">The Innovators Dilemma</a></div></div><p>That alone may not sound like a big deal. It becomes interesting once you repeat the question: "I know <span class=code>B</span> is often bought with <span class=code>A</span>. But what is most commonly bought with <span class=code>B</span>?" Suddenly patterns begin to emerge, and clusters appear:</p><iframe src=https://s3-us-west-2.amazonaws.com/yasiv-blog-data/lean_startup_clusters.svg width=100% height=300px frameborder=0 class=scroll-shield></iframe>These clusters depict interest area of <a href="http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=0307887898">The Lean Startup</a> readers.<br><br><h3>People who read Lean Startup are also interested in...</h3><p>Let's take a deeper look at the largest clusters and see what they embody.</p><h2 style="color: rgb(241, 103, 69)">Business Model/Value Proposition</h2><div style="border-left: 3px solid rgb(241, 103, 69); padding-left: 15px"><div class=highlights-container><a href="http://www.amazon.com/dp/0984999302/?tag=wwwyasivcom-20" class=title>The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company</a><div class=image-container><a href="http://www.amazon.com/dp/0984999302/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51ZWp2QGZvL.jpg></a></div><div class=list><div class="item active">“In a startup, the founders define the product vision and then use customer discovery to find customers and a market for that vision.”</div><div class=item>“When customers enthusiastically confirm the importance of both the problem and the solution, customer discovery is complete.”</div><div class=item>“Products developed by founders who get out in front of customers early and often, win.”</div><div class=item>“To succeed, founders need to turn hypotheses or guesses into facts as soon as possible by getting out of the building, asking customers if the hypotheses were correct, and quickly changing those that were wrong.”</div><div class=item>“Customer discovery includes two outside-the-building phases. The first tests customer perception of the problem and the customer’s need to solve it.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/0470876417/?tag=wwwyasivcom-20" class=title>Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers</a><div class=image-container><a href="http://www.amazon.com/dp/0470876417/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/61TQLuNBdoL.jpg></a></div><div class=list><div class="item active">“An organization must make a conscious decision about which segments to serve and which segments to ignore.”</div><div class=item>“The Value Proposition is the reason why customers turn to one company over another. It solves a customer problem or satisfies a customer need.”</div><div class=item>“We believe a business model can best be described through nine basic building blocks that show the logic of how a company intends to make money. The nine blocks cover the four main areas of a business: customers, offer, infrastructure, and financial viability. The business model is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems.”</div><div class=item>“A business model describes the rationale of how an organization creates, delivers, and captures value”</div><div class=item>“The Channels Building Block describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/1118968050/?tag=wwwyasivcom-20" class=title>Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)</a><div class=image-container><a href="http://www.amazon.com/dp/1118968050/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51g%2BPKk%2BjaL.jpg></a></div><div class=list><div class="item active">“Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done.”</div><div class=item>“Jobs describe the things your customers are trying to get done in their work or in their life. A customer job could be the tasks they are trying to perform and complete, the problems they are trying to solve, or the needs they are trying to satisfy.”</div><div class=item>“Gains describe the outcomes and benefits your customers want. Some gains are required, expected, or desired by customers, and some would surprise them. Gains include functional utility, social gains, positive emotions, and cost savings.”</div><div class=item>“The Value (Proposition) Map describes the features of a specific value proposition in your business model in a more structured and detailed way. It breaks your value proposition down into products and services, pain relievers, and gain creators.”</div><div class=item>“Business Model Canvas, a tool to describe how your organization creates, delivers, and captures value.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div></div><h2 style="color: rgb(76, 195, 217)">Management</h2><div style="border-left: 3px solid rgb(76, 195, 217); padding-left: 15px"><div class=highlights-container><a href="http://www.amazon.com/dp/B004OC07GM/?tag=wwwyasivcom-20" class=title>The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)</a><div class=image-container><a href="http://www.amazon.com/dp/B004OC07GM/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51n5EwuYBwL.jpg></a></div><div class=list><div class="item active">“Disruptive technologies bring to a market a very different value proposition than had been available previously. Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value. Products based on disruptive technologies are typically cheaper, simpler, smaller, and, frequently, more convenient to use.”</div><div class=item>“First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first commercialized in emerging or insignificant markets. And third, leading firms’ most profitable customers generally don’t want, and indeed initially can’t use, products based on disruptive technologies.”</div><div class=item>“there is something about the way decisions get made in successful organizations that sows the seeds of eventual failure.”</div><div class=item>“disruptive technologies that may underperform today, relative to what users in the market demand, may be fully performance-competitive in that same market tomorrow.”</div><div class=item>“technology as used in this book, means the processes by which an organization transforms labor, capital, materials, and information into products and services of greater value.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/0062292986/?tag=wwwyasivcom-20" class=title>Crossing the Chasm, 3rd Edition (Collins Business Essentials)</a><div class=image-container><a href="http://www.amazon.com/dp/0062292986/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/41qAc%2BVG7SL.jpg></a></div><div class=list><div class="item active">“Visionaries are not looking for an improvement; they are looking for a fundamental breakthrough.”</div><div class=item>“the key to getting beyond the enthusiasts and winning over a visionary is to show that the new technology enables some strategic leap forward, something never before possible, which has an intrinsic value and appeal to the nontechnologist.”</div><div class=item>“If two people buy the same product for the same reason but have no way they could reference each other, they are not part of the same market.”</div><div class=item>“Marketing professionals insist on market segmentation because they know that no meaningful marketing program can be implemented across a set of customers who do not reference each other.”</div><div class=item>“One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/1422196577/?tag=wwwyasivcom-20" class=title>The Innovator's Solution: Creating and Sustaining Successful Growth</a><div class=image-container><a href="http://www.amazon.com/dp/1422196577/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51c5d6pXISL.jpg></a></div><div class=list><div class="item active">“Executives must answer three sets of questions to determine whether an idea has disruptive potential.”</div><div class=item>“Predictable marketing requires an understanding of the circumstances in which customers buy or use things.”</div><div class=item>“Is the innovation disruptive to all of the significant incumbent firms in the industry? If it appears to be sustaining to one or more significant players in the industry, then the odds will be stacked in that firm’s favor, and the entrant is unlikely to win.”</div><div class=item>“Once the disruptive product gains a foothold in new or low-end markets, the improvement cycle begins.”</div><div class=item>“Disruptive innovations, in contrast, don’t attempt to bring better products to established customers in existing markets. Rather, they disrupt and redefine that trajectory by introducing products and services that are not as good as currently available products. But disruptive technologies offer other benefits—typically, they are simpler, more convenient, and less expensive products that appeal to new or less-demanding customers.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div></div><h2 style="color: rgb(147, 100, 141)">Usability and Design</h2><div style="border-left: 3px solid rgb(147, 100, 141); padding-left: 15px"><div class=highlights-container><a href="http://www.amazon.com/dp/1591847788/?tag=wwwyasivcom-20" class=title>Hooked: How to Build Habit-Forming Products</a><div class=image-container><a href="http://www.amazon.com/dp/1591847788/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/41mwaxf1YxL.jpg></a></div><div class=list><div class="item active">“Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact.”</div><div class=item>““many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.””</div><div class=item>“Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection.”</div><div class=item>“Variable rewards are one of the most powerful tools companies implement to hook users;”</div><div class=item>“The ultimate goal of a habit-forming product is to solve the user’s pain by creating an association so that the user identifies the company’s product or service as the source of relief.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/0321965515/?tag=wwwyasivcom-20" class=title>Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)</a><div class=image-container><a href="http://www.amazon.com/dp/0321965515/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51xzVPaFhfL.jpg></a></div><div class=list><div class="item active">“every question mark adds to our cognitive workload, distracting our attention from the task at hand.”</div><div class=item>“If you can’t make something self-evident, you at least need to make it self-explanatory.”</div><div class=item>“A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s worth.”</div><div class=item>“The most important thing you can do is to understand the basic principle of eliminating question marks.”</div><div class=item>“FACT OF LIFE #1: We don’t read pages. We scan them.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/0465050654/?tag=wwwyasivcom-20" class=title>The Design of Everyday Things: Revised and Expanded Edition</a><div class=image-container><a href="http://www.amazon.com/dp/0465050654/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/416Hql52NCL.jpg></a></div><div class=list><div class="item active">“An affordance is a relationship between the properties of an object and the capabilities of the agent that determine just how the object could possibly be used.”</div><div class=item>“Affordances determine what actions are possible. Signifiers communicate where the action should take place.”</div><div class=item>“Experience is critical, for it determines how fondly people remember their interactions.”</div><div class=item>“It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.”</div><div class=item>“Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div></div><h2 style="color: rgb(64, 64, 64)">Investment and Ventures</h2><div style="border-left: 3px solid rgb(64, 64, 64); padding-left: 15px"><div class=highlights-container><a href="http://www.amazon.com/dp/1118443616/?tag=wwwyasivcom-20" class=title>Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist</a><div class=image-container><a href="http://www.amazon.com/dp/1118443616/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51xi8ZT%2B8ZL.jpg></a></div><div class=list><div class="item active">“In the summary, include the problem you are solving and why it's important to solve. Explain why your product is awesome, why it's better than what currently exists, and why your team is the right one to pursue it. End with some high-level financial data to show that you have aggressive, but sensible expectations about how your business will perform over time.”</div><div class=item>“the problem you are solving, the size of the opportunity, the strength of the team, the level of competition or competitive advantage that you have, your plan of attack, and current status. Summary financials, use of proceeds, and milestones are also important. Most good investor presentations can be done in 10 slides or fewer.”</div><div class=item>“Instead, focus on a length of time you want to fund your company to get to the next meaningful milestone.”</div><div class=item>“We believe the demo, a prototype, or an alpha is far more important than a business plan or financial model for a very early stage company.”</div><div class=item>“Start with an attitude of presuming success. If you don’t, investors will smell this uncertainty on you; it'll permeate your words and actions.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/0071830359/?tag=wwwyasivcom-20" class=title>The Entrepreneurial Bible to Venture Capital: Inside Secrets From the Leaders in the Startup Game</a><div class=image-container><a href="http://www.amazon.com/dp/0071830359/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51Sa%2B73RTtL.jpg></a></div><div class=list><div class="item active">“There are three building blocks that drive valuations: (1) Financial performance including revenues, growth, and earnings; (2) Product/service/distribution; (3) Team.”</div><div class=item>“When you are deciding which company to invest in as an angel or VC, I would advise you to look first at the management, then at the size of the market, and then after these two look at the idea or technology.”</div><div class=item>“It is a fair question for an entrepreneur to ask VCs at what stage they are in the life cycle of their fund and what are the dynamics of looking for new investments?”</div><div class=item>“In the Silicon Valley and New York City, the most common amount of angel funding that entrepreneurs seek is $500,000, $750,000, or $1.5 million.”</div><div class=item>“Typically in the Valley, angels form a syndicate to deposit a total of $500,000 into the company’s bank account on a convertible note with a discount rate of 15 to 35 percent and a cap of $3 to $5 million.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/1587620685/?tag=wwwyasivcom-20" class=title>Term Sheets & Valuations: A Line by Line Look at the Intricacies of Term Sheets & Valutions (Bigwig Briefs)</a><div class=image-container><a href="http://www.amazon.com/dp/1587620685/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/41WRROBu2yL.jpg></a></div><div class=list><div class="item active">“The calculation of pre-money value should be the result of multiplying the total number of shares outstanding, including warrants and issued options, by the price per share that is offered in the term sheet. The post-money valuation is determined by adding the total amount to be raised in equity in the round of financing contemplated by the term sheet to the pre-money valuation.”</div><div class=item>“But it is wiser for entrepreneurs to seek funding which will last them 12 to 18 months in competitive financing environments.”</div><div class=item>“Price per share is important because it embodies the economic value of where the company is today.”</div><div class=item>“There are, however, five basic forms and styles of term sheets. These are typically attributable to the leading venture legal firms: Cooley; Hale and Dorr; Mintz-Levin; Testa, Hurwitz and Thibeault; and Wilson-Sonsini.”</div><div class=item>“Angels are typically buying common stock, the same class of stock owned by founders.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div></div><h2 style="color: rgb(255, 198, 93)">Marketing</h2><div style="border-left: 3px solid rgb(255, 198, 93); padding-left: 15px"><div class=highlights-container><a href="http://www.amazon.com/dp/1591848075/?tag=wwwyasivcom-20" class=title>The Art of Social Media: Power Tips for Power Users</a><div class=image-container><a href="http://www.amazon.com/dp/1591848075/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51LqJcI56mL.jpg></a></div><div class=list><div class="item active">“Figure out how to make money. Figure out what kind of people you need to attract to make money. Figure out what those people want to read (which is probably different from what you want them to read).”</div><div class=item>“Our experience is that the sweet spot for posts of curated content is two or three sentences on Google+ and Facebook and one hundred characters on Twitter. The sweet spot for created content is five hundred to a thousand words.”</div><div class=item>“Every post—literally every single post—should contain “eye candy” in the form of a picture, graphic, or video.”</div><div class=item>“My theory is that if you’re not pissing people off on social media, you’re not using it right.”</div><div class=item>“Content curation involves finding other people’s good stuff, summarizing it, and sharing it. Curation is a win-win-win: you need content to share; blogs and websites need more traffic; and people need filters to reduce the flow of information.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/1495203662/?tag=wwwyasivcom-20" class=title>Social IMC: Social Strategies with Bottom-Line ROI</a><div class=image-container><a href="http://www.amazon.com/dp/1495203662/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51bjIWzTDXL.jpg></a></div><div class=list><div class="item active">“Don’t sell your products or services, but give them knowledge about a topic of interest to them.”</div><div class=item>“Engagement Marketing develops the weakest relationship with your high value markets.”</div><div class=item>“They define Upworthy content as content being at an intersection of awesome, relevant, and visual.”</div><div class=item>“Regardless of the type of community you’re engaging, your best role is to be a trusted expert within the community.”</div><div class=item>“Engagement Marketing, Nurture Marketing, and Social IMC. IMC stands for Integrated Marketing Communications and represents a database-driven, 1-to-1 relationship between an organization and an individual.”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div><div class=highlights-container><a href="http://www.amazon.com/dp/1119070481/?tag=wwwyasivcom-20" class=title>The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly</a><div class=image-container><a href="http://www.amazon.com/dp/1119070481/?tag=wwwyasivcom-20"><img class=product-image src=https://images-na.ssl-images-amazon.com/images/I/51UfmXGxXDL.jpg></a></div><div class=list><div class="item active">“what visitors really want is content that first describes the issues and problems they face and then provides details on how to solve those problems.”</div><div class=item>“When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.”</div><div class=item>“Get down to the essence of what your product solves and write good stories about that and publish them online.”</div><div class=item>“The web is different. Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment a buyer needs it. It's about interaction, information, education, and choice.”</div><div class=item>“Every business has information that can contribute to the education of the marketplace. You need to ask yourself, ‘How can I get that information out there?”</div><div class=navigation><a href=# class="prev page">Previous</a> <span class=hl-label>Popular highlights</span> <a href=# class="next page">Next</a></div></div></div></div><h3>Discoveries that are not so obvious</h3><p>Wow! All that information was available by just looking at the network. It clearly tells us about communities behind Lean Startup. But there is more. Take a look at the graph once again. Do you see anything missing?</p><div class=yasiv-logo><a href="http://www.yasiv.com/#/Search?q=lean%20startup&category=Books&lang=US">YASIV</a></div><iframe src=https://s3-us-west-2.amazonaws.com/yasiv-blog-data/lean_startup.svg width=100% height=300px frameborder=0 class=scroll-shield></iframe><div class="row center"><span class=secondary>It's hard to see, because I'm asking about something that is not really there...</span></div><p>If we take the most popular books within every cluster, we'll notice that sometimes there is no direct connection between these books. A missing link. A blank space between two popular products. For example:</p><p></p><div class="row center"><a href="http://www.amazon.com/The-Art-Social-Media-Power/dp/1591848075?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1591848075"><img src=https://images-na.ssl-images-amazon.com/images/I/51Cx%2Bn1siGL._SL160_.jpg></a><div class=arrow>+</div><a href="http://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist/dp/1118443616?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1118443616"><img src=https://images-na.ssl-images-amazon.com/images/I/51p0oeLn-PL._SL160_.jpg></a><div class=arrow>=</div><div class=arrow>?</div></div><div class="row center secondary"><div>What could be a baby product of <a href="http://www.amazon.com/The-Art-Social-Media-Power/dp/1591848075?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1591848075">The Art of Social Media</a> and <a href="http://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist/dp/1118443616?SubscriptionId=AKIAIJKR6IY4BV5FKK7A&tag=wwwyasivcom-20&linkCode=xm2&camp=2025&creative=165953&creativeASIN=1118443616">Venture Deals</a>?</div></div><p></p><p>Is it a book about applying social media rules to close venture deals? Or maybe it is something about social media analysis to make better investment decisions?</p><p>Don't limit your creative power and see what you can come up with. If you are a writer with passion in these two areas - there is a niche for you.</p><h3>Conclusion</h3>I hope you have enjoyed our journey to hidden clusters and potential opportunities. If you did - please <a href="http://www.yasiv.com/#/Search?q=lean%20startup&category=Books&lang=US">try it yourself</a> and let me know what you think.</div>
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</script>anvakahttp://www.blogger.com/profile/05286105082927535514noreply@blogger.com2tag:blogger.com,1999:blog-3860887843268105622.post-23049261788426873462012-07-13T04:37:00.000-07:002016-04-10T12:44:32.295-07:00Visualizing communities of reddit.comWhat does <a href="http://www.reddit.com/" target="_blank">reddit</a> look like? No doubt it has many faces. Alien faces mostly:
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img border="0" src="https://static.reddit.com/ads/discover.jpg" style="margin-left: auto; margin-right: auto;" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Many faces of reddit</td></tr>
</tbody></table>
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Some time ago I created <a href="http://www.yasiv.com/reddit#/Search?q=books">visualization of related subreddits</a>, where you can type subreddit name and get network of related subreddits:<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCAtTcwmZXpLBQ3RYY0RjOtjEmxlN6PuENDuOxGNuHF6df_2lw98JAsucrRMLwOsKKCWhq-NCZgKDMZaW8oMCDHMJQEc1LRypitmipnNStiiwDOiJIsWct1iCwiZFCQ6Gb_TqcB_lAj0w/s1600/reddit_part.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCAtTcwmZXpLBQ3RYY0RjOtjEmxlN6PuENDuOxGNuHF6df_2lw98JAsucrRMLwOsKKCWhq-NCZgKDMZaW8oMCDHMJQEc1LRypitmipnNStiiwDOiJIsWct1iCwiZFCQ6Gb_TqcB_lAj0w/s320/reddit_part.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Network of books related communities</td></tr>
</tbody></table>
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This network was only three levels deep. I didn't show anything further due to rendering limits of SVG.<br />
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Recently I <a href="https://github.com/anvaka/VivaGraphJS" target="_blank">added support</a> for WebGL rendering, and now you can see networks with tens of thousands links and nodes (of course if you have modern browser and computer). I couldn't resist the temptation to create <a href="http://www.yasiv.com/allreddit" target="_blank">visualization of all subreddits</a> to see the whole picture. And here it is:<br />
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<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="360" id="video_help" src="http://www.youtube.com/embed/kLliaQGGUPQ?rel=0" width="640"></iframe></div>
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This network has almost 3 800 communities and shows more than 14 000 connections between these communities. Feel free to check it out and come back to find out more: <a href="http://www.yasiv.com/allreddit">http://www.yasiv.com/allreddit</a>.<br />
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<h3>
How exactly does it work?</h3>
I get information about all subreddits (communities) from <a href="http://www.reddit.com/reddits">reddit.com/reddits</a> and store it in Google App Engine. When I last time indexed all subreddits there was a limit of 25 000 items. Reddit doesn't give any more, but it is enough to get started. Oh, and there is no 'adult' communities in this list, sorry.<br />
<br />
Some of subreddits in their description have links to other communities. I parse this information and consider every link as a connection between two communities. E.g. if you go to <a href="http://www.reddit.com/r/pics" target="_blank">/r/pics</a> there are links to other communities in description:<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDdQS8X4mx-2ZbWZiSWQMJoE0_zpW5Pq-N_-D6YxaMZH9sTUZhi3mc9K42leuIGbEfXmAEgjkFZXT_Ua6a5q9o9jaIiq-Ms5yvm5y_e3ZaZJaAshWB1KUFVO5lKkmcJ2PX3XJjieULJuk/s1600/picslinks.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDdQS8X4mx-2ZbWZiSWQMJoE0_zpW5Pq-N_-D6YxaMZH9sTUZhi3mc9K42leuIGbEfXmAEgjkFZXT_Ua6a5q9o9jaIiq-Ms5yvm5y_e3ZaZJaAshWB1KUFVO5lKkmcJ2PX3XJjieULJuk/s1600/picslinks.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Example of links from <a href="http://www.reddit.com/r/pics" target="_blank">/r/pics</a> subreddit</td></tr>
</tbody></table>
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<br />
Those become connections in visualization (but only if I can find referenced community among indexed ones).<br />
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I also excluded from visualization all isolated communities: If no other community has a link to the current I'm not showing it. Otherwise the whole visualization becomes overwhelmed with outer circle of not connected dots:<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcTVEFEgmfkbII6NJiBeqGf0PigwTvTjlflIACXHESzqTPdU11CBfwAdf5JRCpBO0hiqN_xcnHGbtgWmw3XWi0IfRkGRwJwZ4zJ0alayveRPxA4HlbN9YanVGaMqHFvPCI1lMFEdvK_so/s1600/allreddit.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="406" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcTVEFEgmfkbII6NJiBeqGf0PigwTvTjlflIACXHESzqTPdU11CBfwAdf5JRCpBO0hiqN_xcnHGbtgWmw3XWi0IfRkGRwJwZ4zJ0alayveRPxA4HlbN9YanVGaMqHFvPCI1lMFEdvK_so/s640/allreddit.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Outer circle is made of isolated subreddits</td></tr>
</tbody></table>
<br />
It's also very expensive to render them all at once (still have to improve performance of the drawing library).<br />
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<h3>
So what?</h3>
<div>
For me it was an exercise. I wanted to see this face of reddit and I saw it. Satisfied :). </div>
<div>
<br /></div>
<div>
But I also hope this visualization can help you discover new subreddits. It's fairly easy to search subreddits on specific subject. Just type something that matters to you in the search box on the top and visualization highlights related communities. E.g. here is a search for "book" related communities:<br />
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs-IqFXRODoOB2jvK_-RSVpOR00vzPKAYH7hT04U61B324tp1TkcKz83qYfTE9UgPN69ejGoph8yc1ZOoLQ5t1ue8UlxX49JpgzQrEFkrDkRzPJr4ibui3QaYnobxSkkNamqjxEdKypJI/s1600/books.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="406" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs-IqFXRODoOB2jvK_-RSVpOR00vzPKAYH7hT04U61B324tp1TkcKz83qYfTE9UgPN69ejGoph8yc1ZOoLQ5t1ue8UlxX49JpgzQrEFkrDkRzPJr4ibui3QaYnobxSkkNamqjxEdKypJI/s640/books.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Books related subreddits within larger picture</td></tr>
</tbody></table>
<div>
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<div>
For those of you who run ads on reddit this tool could also be useful when considering which communities should be your target audience.</div>
<div>
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<div>
Hope you enjoy it. Let me know what you think :).</div>anvakahttp://www.blogger.com/profile/05286105082927535514noreply@blogger.com6tag:blogger.com,1999:blog-3860887843268105622.post-73202392114590755022012-02-19T17:22:00.000-08:002012-02-19T17:22:39.686-08:00Introducing Youtube VisualizationYou are watching YouTube video. You like it and click on the first related video. You enjoy that one too and click related video again, just to realize you've just watched it. Does this sound familiar? I've been in this situation many times. Last Sunday I though why can't I show related videos the same way as I show related products from Amazon?<br />
<div><br />
</div><div>One night for YouTube API integration another for player window and here we go: <a href="http://www.yasiv.com/youtube" target="_blank">Yasiv For YouTube</a></div><div><br />
</div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9MOLYMoSiiQBr1t9LiwJRbo9lchdbVapvnTCwxhruviTI3SwUcVd1I7nhyphenhyphenPx-H0XnkCPe_-TIbVkWoaMOio5-REyu20TLzM7s4O5tvhyphenhyphenuFcCy2lkGG_FEsSj7lmgGjHAmVxWPWTgkKuY/s1600/Charlie+and+Co.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="231" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9MOLYMoSiiQBr1t9LiwJRbo9lchdbVapvnTCwxhruviTI3SwUcVd1I7nhyphenhyphenPx-H0XnkCPe_-TIbVkWoaMOio5-REyu20TLzM7s4O5tvhyphenhyphenuFcCy2lkGG_FEsSj7lmgGjHAmVxWPWTgkKuY/s320/Charlie+and+Co.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.yasiv.com/youtube#/Search?q=bit%20my%20finger" target="_blank">YouTube Visualization</a></td></tr>
</tbody></table><div>Here is a video, demonstrating visualization in action:<br />
<br />
</div><div><iframe allowfullscreen="" frameborder="0" height="480" src="http://www.youtube.com/embed/2IFX22U6sWU?rel=0" width="640"></iframe></div><div><br />
I seeded it with <a href="http://beirutband.com/" target="_blank">Beirut band</a>, but you feel free to <a href="http://www.yasiv.com/youtube" target="_blank">experiment</a> with your favorite artists, game reviewers, comedians and whatnot.<br />
<br />
</div><h3>Size matters</h3><div>When Yasiv ends gathering data from YouTube it rescales video images according to their rating and views count. So you can instantly see what is worth your time and what is not:<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmy3O1DYuwVVVMUPUwELc-QXCZe38tnIlDv8eSQeCOtej6hC3o5T2oZenPYjygcKvSR_Afp3cq78cMwxUnVGEI3K809zcL-PkC2iQMibhjoYikpu1K19mKgrlMkaTmxEO-IZpxSUW_LY0/s1600/Skyrim+Likes.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmy3O1DYuwVVVMUPUwELc-QXCZe38tnIlDv8eSQeCOtej6hC3o5T2oZenPYjygcKvSR_Afp3cq78cMwxUnVGEI3K809zcL-PkC2iQMibhjoYikpu1K19mKgrlMkaTmxEO-IZpxSUW_LY0/s1600/Skyrim+Likes.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.yasiv.com/youtube#/Search?q=skyrim" target="_blank">Skyrim Related Videos Visualization</a></td></tr>
</tbody></table>Central image is always big with no regard whether it's good or not.<br />
<br />
<br />
<h3>Visualizing specific video</h3>If you found video you like on YouTube and want to see its relationships - just copy a link from YouTube into search box in Yasiv - it will do all the magic. Or, even easier, use a button described in this <a href="http://blog.yasiv.com/2012/02/visualize-amazon-from-amazon.html" target="_blank">post</a>. As of now it supports both Amazon and YouTube.<br />
<br />
That's it for now. Hope you enjoy this new way to explore YouTube. Would love to hear what you think!</div><div><br />
</div>anvakahttp://www.blogger.com/profile/05286105082927535514noreply@blogger.com1tag:blogger.com,1999:blog-3860887843268105622.post-76108880293634494302012-01-29T21:49:00.000-08:002012-01-29T21:52:00.043-08:00What's New In January?The service is pretty young and I keep improving it bit by bit every day. Here is the most significant changes I made in January 2012. <br />
<br />
<h3>Larger dataset</h3>Amazon limits number of requests per hour one can make. I added caching on the server side to reduce load on Amazon servers and handle requests myself. This allowed me to increase number of items per visualization:<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioyUq8GpJYeIM5w1l-7oiITPazaVsqo0z2GAzJgFD9MPCTicimAKzTZr02VV27Ex_bU1D1vf-qC7Jtb02yByltBE07syQt0oCfyxe7L3cQLJ07mA-8qA_RTOUhLGToA__wPA-0hMD_BrI/s1600/DatasetIncrease.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioyUq8GpJYeIM5w1l-7oiITPazaVsqo0z2GAzJgFD9MPCTicimAKzTZr02VV27Ex_bU1D1vf-qC7Jtb02yByltBE07syQt0oCfyxe7L3cQLJ07mA-8qA_RTOUhLGToA__wPA-0hMD_BrI/s640/DatasetIncrease.png" width="640" /></a></div><br />
<br />
<div>Before, I considered only items similar to the central element and items similar to them. Now I added one more level to consideration: items, similar to items, similar to items, similar to the central element (confusing, huh?).</div><br />
<br />
<h3>Customer Reviews</h3><div>Sidebar now contains all available product reviews from Amazon:<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG7dinXsuyt6qfyem9VI1qP6UYjZEjV-EmYRRMa17sryl5ep0smS0n9awKPW6ODDsdplYFFlxWmDd1v-pHV1LRHF9Re7TZ2yP0BRwfgQDxK4WFMo7phoDXSZrrkHJ6GBAKaSDr5nTRJjE/s1600/CustomerReviews.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG7dinXsuyt6qfyem9VI1qP6UYjZEjV-EmYRRMa17sryl5ep0smS0n9awKPW6ODDsdplYFFlxWmDd1v-pHV1LRHF9Re7TZ2yP0BRwfgQDxK4WFMo7phoDXSZrrkHJ6GBAKaSDr5nTRJjE/s640/CustomerReviews.png" width="640" /></a></div>One of the most requested feature is ability to see products rating straight on the site. Unfortunately Amazon has closed this part of API, and there is no way to get ratings at the moment. I still hope that having customer reviews embedded on the sidebar should help to choose the right item easier.</div><br />
<br />
<h3>Amazon Links</h3><div>Now you can paste links directly from Amazon to <a href="http://www.yasiv.com/amazon" target="_blank">Yasiv</a> to explore similar items visually:</div><br />
<br />
<iframe allowfullscreen="" frameborder="0" height="480" src="http://www.youtube.com/embed/3ks97rj_Lvs" width="640"></iframe><br />
<br />
<br />
<br />
<div>That's it for now. As usual I'm more than welcome to your feedback and I pretty much need it. Would love to hear what you think about these small changes :)!</div>anvakahttp://www.blogger.com/profile/05286105082927535514noreply@blogger.com11tag:blogger.com,1999:blog-3860887843268105622.post-63638095391904811832012-01-01T23:21:00.000-08:002012-01-01T23:34:52.884-08:00Best Books to Learn Usability And Game DesignWhen I have to learn a new subject I google for experts opinions and suggestions to find the best starting point. The process is pretty straightforward: Go through many reviews before making a decision to invest time and money into a book. In this post I compare best books suggestions from experts and from Yasiv. Side by side, screenshot by screenshot, no prejudice.<br />
<br />
For the sake of experiment I decided to pick two areas: Usability and Game Design. They are close to my professional interests but you can easily do the same test for your own field. <br />
<br />
<h3>Usability</h3>Google query is: <a href="http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=best+books+to+learn+usability" target="_blank">best books to learn usability</a>. The results led to Smashing Magazine's article <a href="http://uxdesign.smashingmagazine.com/2008/01/24/usability-and-interface-design-books/">Usability and Interface Design Books</a> by Alexis Brion. Alexis suggestions are:<br />
<br />
<div style="float: left;"><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_109gpgmjggg.png" width="158" /></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.cooper.com/insights/books/" style="margin-left: auto; margin-right: auto;" target="_blank">About Face</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: auto; text-align: right;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_111k42247cg.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_111k42247cg.png" width="148" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.useit.com/prioritizing/" target="_blank">Prioritizing Web Usability</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_113gk7tq7gv.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_113gk7tq7gv.png" width="135" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.rhjr.net/dto" target="_blank">Designing the Obvious</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_114gffxnvg9.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_114gffxnvg9.png" width="150" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.sensible.com/" target="_blank">Don't Make Me Think</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_116hdrhxcvx.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_116hdrhxcvx.png" width="158" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.designofsites.com/" target="_blank">The Design of Sites</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_117dng2jvfr.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_117dng2jvfr.jpg" width="131" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.jnd.org/books.html" target="_blank">The Design Of Everyday Things</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_118gcg55vgh.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_118gcg55vgh.png" width="166" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://jtidwell.net/" target="_blank">Designing Interfaces</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_119c7d75bhb.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_119c7d75bhb.jpg" width="155" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.designingforinteraction.com/" target="_blank">Designing For Interaction</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_120r3csmxcg.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_120r3csmxcg.jpg" width="167" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.designinginteractions.com/book" target="_blank">Designing Interactions</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/envisioning-information-front-large.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/envisioning-information-front-large.png" width="158" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.edwardtufte.com/tufte/books_ei" target="_blank">Envisioning Information</a></td> </tr>
</tbody> </table></div></div><div><br />
<br />
They are indeed all great books. Let's try the same query in Yasiv:<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicxHwmt__3X1tYqV9NwNEfdXgWxO0WLCRsNrKDkI_09kSOpVzo49y9DhG33PefC2OCohUloqJsYFAtfEpWlpox_FhMUp621iO8FpG18-d0H1rb8g7SM7AkCjvGk0f6pejgaHYytO6hKVk/s1600/Usability.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicxHwmt__3X1tYqV9NwNEfdXgWxO0WLCRsNrKDkI_09kSOpVzo49y9DhG33PefC2OCohUloqJsYFAtfEpWlpox_FhMUp621iO8FpG18-d0H1rb8g7SM7AkCjvGk0f6pejgaHYytO6hKVk/s640/Usability.png" width="627" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.yasiv.com/amazon#/Search?q=best%20books%20to%20learn%20usability&category=Books" target="_blank">Usability Books Visualization</a></td></tr>
</tbody></table>Five out of ten recommended books are on the graph plus several new good books released after Alexis's article. The number of connections between books in this category shows their relative popularity among readers. On the chart above, top 3 usability books are: <a href="http://www.cooper.com/insights/books/" target="_blank">About Face</a>, <a href="http://www.jnd.org/books.html" target="_blank">The Design of Everyday Things</a> and <a href="http://www.amazon.com/Designing-Mind-Simple-Understanding-Interface/dp/012375030X" target="_blank">Designing with the Mind in Mind</a>.<br />
<br />
Let's move further to our next experiment and find best books in Game Design.<br />
<br />
<h3>Game Design</h3><div>This time I entered in Google search <a href="http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=game+design+books" target="_blank">game design books</a>. I specifically ignored results from Amazon, because Yasiv uses their database, and there is no point in proving that they both show the same. Instead I picked the first answers from <a href="http://gamedev.stackexchange.com/questions/497/good-game-design-books" target="_blank">Game Development Stack Exchange</a> site. This is a community driven site where visitors vote for the best answers. The question from <a href="http://gamedev.stackexchange.com/users/310/esde84" target="_blank">esde84</a>:<br />
<blockquote class="tr_bq">Are there any game design books that are not aimed at a particular programming language?</blockquote></div>The most voted answers suggest the following books:<br />
<br />
<div style="float: left;"><div style="float: left; text-align: center; margin-top: 5px; margin-bottom: 5px;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://ecx.images-amazon.com/images/I/41xdolUvXzL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://ecx.images-amazon.com/images/I/41xdolUvXzL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.amazon.com/dp/0123694965/" target="_blank">The Art of Game Design</a></td></tr>
</tbody></table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://ecx.images-amazon.com/images/I/414TSC7T4BL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://ecx.images-amazon.com/images/I/414TSC7T4BL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.amazon.com/dp/0240809742/" target="_blank">Game Design Workshop</a></td></tr>
</tbody></table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://ecx.images-amazon.com/images/I/51TwCO3CLvL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://ecx.images-amazon.com/images/I/51TwCO3CLvL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.amazon.com/dp/158450580X/" target="_blank">Challenges for Game Designers</a></td></tr>
</tbody></table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://ecx.images-amazon.com/images/I/61SGybiK83L._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://ecx.images-amazon.com/images/I/61SGybiK83L._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.amazon.com/gp/product/1932111972" target="_blank">A Theory of Fun</a></td></tr>
</tbody></table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr> <td style="text-align: center;"><a href="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_117dng2jvfr.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://media.smashingmagazine.com/images/ui-books/dfw2h9gh_117dng2jvfr.jpg" width="131" /></a></td> </tr>
<tr> <td class="tr-caption" style="text-align: center;"><a href="http://www.jnd.org/books.html" target="_blank">The Design Of Everyday Things</a></td> </tr>
</tbody> </table></div><div style="float: left; margin: 5px; text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://ecx.images-amazon.com/images/I/519TH8TS06L._SL500_AA300_.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://ecx.images-amazon.com/images/I/519TH8TS06L._SL500_AA300_.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.amazon.com/dp/1592730019/" target="_blank">On Game Design</a></td></tr>
</tbody></table></div></div><br />
<br />
Let's visualize this query in Yasiv:<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3ttUzcEZh24BXB01yHhsNiCZEuT8gFkyZrRt1nCbKkAIgRGu7_eWDM7VMEkReioipchbnGrutPoIreHyWlTG7IpYbyeJ0CBPqm8YuX9aWJ60hWgI_Z0awmIc0FXaWEN8bfXIbGn9B2xY/s1600/GameDev.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="634" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3ttUzcEZh24BXB01yHhsNiCZEuT8gFkyZrRt1nCbKkAIgRGu7_eWDM7VMEkReioipchbnGrutPoIreHyWlTG7IpYbyeJ0CBPqm8YuX9aWJ60hWgI_Z0awmIc0FXaWEN8bfXIbGn9B2xY/s640/GameDev.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.yasiv.com/amazon#/Search?q=game%20design&category=Books" target="_blank">Game Design Books Visualization</a></td></tr>
</tbody></table>Four out of six books are on the chart. Top three most popular books in Game Design category are: <a href="http://www.amazon.com/Art-Game-Design-book-lenses/dp/0123694965" target="_blank">The Art of Game Design</a>, <a href="http://www.amazon.com/Challenges-Game-Designers-Brenda-Brathwaite/dp/158450580X" target="_blank">Challenges for Game Designers</a> and <a href="http://www.amazon.com/Reality-Broken-Games-Better-Change/dp/1594202850" target="_blank">Reality Is Broken</a>.<br />
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<h3>Drawbacks</h3><br />
As I said in <a href="http://blog.yasiv.com/2011/12/you-do-i-do-idea-behind-yasiv.html">the previous post</a> Amazon has tremendous database of customers preferences. Sometimes it can work as a virtual expert and suggest excellent starting points. But for the new books it has to learn customers reactions. It means some time should pass before charts would properly reflect them. How long does it take Amazon to learn our habits? I don't know.</div>anvakahttp://www.blogger.com/profile/05286105082927535514noreply@blogger.com1tag:blogger.com,1999:blog-3860887843268105622.post-49578112279489487342011-12-27T20:15:00.000-08:002011-12-27T18:02:50.242-08:00You Do - I Do: Idea Behind YasivLet's face it: We tend to do or buy what other people are doing or buying. If voice of uniqueness inside your head protests, ask it why did you join Facebook? What about the last movie, book or game that your friends recommended?<br />
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</div><div class="p1">And that's not a bad thing after all. In a risk of stating obvious, we are overwhelmed with information and having "filters" in form of friends recommendations help us not to sink. </div><div class="p2"><br />
</div><div class="p1"><a href="http://www.yasiv.com/amazon" target="_blank">Yasiv</a> takes this idea further and shows a network of products that are bought by like-minded people:<br />
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</div><div class="p1"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj77x4DzUFh1QNF14pWrCzpRctG24PbwcDSqdP_q5ZDrznAyLQbaHCk1X8f3ouOyouMZA5qsMrPOw9tiq2SaziAzwf55fOVbiDhNJVsOb9bWanz1-uQq7GNr6FqUT6bgruzemrgcj1hag/s1600/Data+Visualization+Books.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj77x4DzUFh1QNF14pWrCzpRctG24PbwcDSqdP_q5ZDrznAyLQbaHCk1X8f3ouOyouMZA5qsMrPOw9tiq2SaziAzwf55fOVbiDhNJVsOb9bWanz1-uQq7GNr6FqUT6bgruzemrgcj1hag/s320/Data+Visualization+Books.png" width="320" /></a></div><br />
</div><div class="p2">Diagram above shows customers preferences for the data visualization books. Each link on the diagram means that two books are often bought together. To find the most popular book all we have to do is count number of connections. The most connected product is most frequently bought with all other products in the domain, hence there should be a reason. In the diagram above such product is book by Nathan Yau "<a href="http://book.flowingdata.com/" target="_blank">Visualize This</a>".<br />
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Why is it so popular? That's for me to not know and for you to find out. Maybe it's a good marketing campaign or maybe the product is astonishingly good.<br />
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</div><h3>So what?</h3><div class="p1">Let's say you are in situation when you have to study a new field. What do you usually do? You ask an expert (if you have one in your circles) what is a good starting point, or you google a lot, read reviews and make a decision what to read. With Yasiv you do exactly the same thing but much faster. Just type a search query and find the most popular book in the area. Chances are it's the one recommended by experts to other learners, who actually bought it.<br />
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</div><h3>Where does the data come from?</h3><div class="p1">Yasiv uses Amazon's database of products and purchases. In 2010 Amazon.com had in net sales 90 million dollars <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual" target="_blank">every day</a>. While you were reading this article Amazon has sold goods to the amount of $150 000. And all this information is available at our disposal. Yasiv takes it and transform it into more consumable format.<br />
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</div><h3>Not convinced yet?<br />
</h3><div class="p2">Try it yourself: <a href="http://www.yasiv.com/amazon">http://www.yasiv.com/amazon</a> - type in your favorite book name and decide whether believe it or not. </div><div class="p2"><br />
</div><div class="p1">If you like Yasiv, please let me know. If you don't like it - go away. Nah, just kidding. Of course share it with me. Your feedback is very welcomed on this blog :).</div>anvakahttp://www.blogger.com/profile/05286105082927535514noreply@blogger.com3