I want to share with you how to use YASIV to see what's almost impossible to see otherwise. We will look into hidden structure behind a single book and explore opportunities for new books.
Today our journey starts from The Lean Startup - the book that inspired me to build YASIV several years ago.
Here is how "The Lean Startup" book graph looks today (April 2016):
A link between two products A → B means that customers who bought A also bought B (according to Amazon's API).
That alone may not sound like a big deal. It becomes interesting once you repeat the question: "I know B is often bought with A. But what is most commonly bought with B?" Suddenly patterns begin to emerge, and clusters appear:These clusters depict interest area of The Lean Startup readers.
People who read Lean Startup are also interested in...
Let's take a deeper look at the largest clusters and see what they embody.
Business Model/Value Proposition
Usability and Design
Investment and Ventures
Discoveries that are not so obvious
Wow! All that information was available by just looking at the network. It clearly tells us about communities behind Lean Startup. But there is more. Take a look at the graph once again. Do you see anything missing?
If we take the most popular books within every cluster, we'll notice that sometimes there is no direct connection between these books. A missing link. A blank space between two popular products. For example:
Is it a book about applying social media rules to close venture deals? Or maybe it is something about social media analysis to make better investment decisions?
Don't limit your creative power and see what you can come up with. If you are a writer with passion in these two areas - there is a niche for you.